Apple Introduces Faster M3 iMac at a ‘Scary Fast’ Occasion

At Apple’s “Scary Fast” event on October 30, where they introduced the new MacBook Pro and 24-inch iMac featuring M3 chips, the spotlight wasn’t just on the new gadgets. Surprisingly, the iPhone 15 Pro Max stole the show behind the scenes.

Throughout the entire event, all the presenters, locations, and aerial footage were shot using this smartphone. It seems that creative professionals and filmmakers are leaning toward this phone as their top choice.

The iPhone 15 Pro Max is praised for its outstanding camera system, delivering video quality that can compete with professional video cameras. This allows creators to film in ProRes up to 4K60 fps directly to an external drive, using Apple Log encoding, preserving more visual detail for later color adjustments during editing.

Moreover, the iPhone 15 Pro and iPhone 15 Pro Max stand out as the first smartphones to support the Academy Color Encoding System (ACES), a widely recognized standard for color workflows.

Documentary film director Brian Oakes, who headed the production, mentioned that the iPhone 15 Pro Max was capable of capturing intricate shots that would typically require a larger and more expensive camera setup.

The production received guidance from Apple’s Jon Carr, a Pro Workflow video specialist known for his work on major films, and Jeff Wozniak, with a track record in blockbuster productions.

Multiple iPhone 15 Pro Max devices were utilized by the team, making use of the integration between the iPhone, the Blackmagic Camera app, and Tentacle Sync to ensure synchronization throughout the production.

To enhance the filming experience, the team also incorporated Beastgrip accessories, such as cages and rigs.

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