Apple Inc on Monday invited media to an event on March 25 at the Steve Jobs Auditorium in Cupertino, California, where it is expected to introduce a TV and video streaming services. Resources formerly informed Reuters that the Apple is targeting April for the launch of a streaming television service that will likely include subscription TV solution. Apple frequently releases products and services in the weeks complying with an event. In its invitation, Apple did not specify the emphasis of the event and also offered a single-line summary: “It’s show time.” The TV service is anticipated to release internationally, an ambitious move to rival solutions from Netflix Inc and Amazon.com Inc’s Prime Video. Apple’s App Store, where the solution is most likely to be distributed, is currently offered in more than 100 countries.
Apple is likewise in discussions with HBO, part of AT&T Inc-owned WarnerMedia, to become part of the solution as well as it can yet make it in time for the launch, according to a person accustomed to the issue. While there is an opportunity Apple will certainly upgrade its iPads or Apple TV devices later this month, the occasion is likely to be Apple’s first major media occasion in which hardware is not the main focus, claimed Ben Bajarin, an expert with Innovative Methods. That is a big shift for Apple, which earlier this year relocated to make its Apple Music services deal with smart speakers from rivals such as Amazon as well as partnered with Samsung Electronic devices Co Ltd to let Samsung television owners watch video clip purchased from Apple on Samsung collections.