As soon as Careem has introduced its new ad, people start hating it for its immorality, calling it against our societal norms. People can’t stop themselves labelling this new ad as something very cheap and unethical for our society.
Earlier Careem has introduced some similar ads, advertising ‘Careem bikes’. Have a look at these,
However, this time, I guess Careem Company has gone so far.
— HaniaAmir (@haniaheheamir) March 18, 2019
I mean what you guys are trying to portray? A runaway bride? Well, that doesn’t suit our society especially in a country like Pakistan where moral values are appreciated more than anything else.
A number of people were shown on the internet, posting hateful material about Careem, hating its new ad.
— Noman Bin Basheer (@NomanBinBasheer) March 18, 2019
Punjab government owes us an answer explaining this. How could they have allowed such advertisements? Should we expect porn being advertised on the streets of Lahore next?#Careem pic.twitter.com/vFTfPztqXA
— Ayesha’s Agenda (@AyeshaAgenda) March 18, 2019
— Hina Waheed (@HinaWaheed16) March 18, 2019
— Sadia Shaukat (@SadiaShaukat10) March 18, 2019
— Anam Hameed (@anamhameed) March 18, 2019
Even some come up with boycotting Careem for long.
I have rated down #careem app as protest on this shameful and cheap ad.
Please go to app store or google play store and rate 1 star.
Please share as well.#careem #ratedowncareem #uninstallcareem #boycottcareem pic.twitter.com/iQGgZO1ZEV
— Salman Shaikh (@SalmanShaikh_) March 18, 2019
— Syed Sohail Ali (@Syedsohailali) March 17, 2019
Pakistani actress, Veena Malik also couldn’t stop herself from commenting on this cheap way of marketing. She said, “Don’t play with our norms and culture for your Business here.”
Dnt play with our Norms and culture For ur Business Here…find some sensible script which will get Careem some respect not attention! #Careem
— VEENA MALIK (@iVeenaKhan) March 18, 2019
So, what are your views about this new campaign by Careem? Do let us know