Difference between Sales and Marketing

Difference between Sales and Marketing

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Sales and marketing have some sort of siblings’ rivalry with each other. However, if a company wants to build a strong image of it before the masses, then both sales and marketing can be used effectively to gain that purpose. Both sales and marketing work in an organization for its well-being.

In this article, the team LogicalBaat has rounded up some major differences between sales and marketing. One must need to understand completely how these two terms can benefit one in his business.

Difference between Sales and Marketing

Despite being two separate entities, these two terms share a common goal which is to attract people towards their company. So, let’s demystify some of the major differences between sales and marketing.

Sales

Sales is about one-to-one and refers to the activities that are beneficial for the selling of the goods.

Marketing

Marketing is about one-to-many. It is all about attracting people towards the goods and services that are being sold.  Different marketing departments are often seen running campaigns in order to attract people towards their products or services. Moreover, marketing is the modern way of selling goods.

Marketing VS Sales

Sales and marketing are two different entities with different mandates. Below is the table of differences between sales and marketing,

MarketingSales
Marketing is about one-to-manySales is about one-to-one
Marketing focuses on a large group of peopleSales focuses on a smaller group of people
Marketing is about telling stories to many peopleSales is about stories regarding the company coming true

 

Marketing deals with big dataSales deals with small data
Marketing doesn’t promote special prices or discounts, rather it promotes special offersSales promote special offers and discounts to the customers
Marketing looks for the markets or bigger platformsSales search for the individuals
Marketing takes care of the company’s reputationSales focuses on making relationships with the customers

Different Strategies of Marketing and Sales

Both Sales and Marketing use different strategies to achieve their purposes.

Marketing Strategies

In marketing, we can see the following strategies,

  • Internet Marketing
  • Blog Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Print Marketing
  • Video Marketing

Sales strategies / Sales Methodologies

Some of the very common sales strategies are as follows,

  • Solution Selling
  • SPIN Selling
  • Conceptual Selling
  • Inbound Selling
  • SNAP Selling

In the world of Sales and Marketing, different tools are being used. These tools are as follows.

Marketing Tools

Below are some of the marketing tools,

  • Conversion Rate Optimization (CRO)
  • Search engine optimization (SEO) tool
  • Project management tool
  • Data reporting software
  • Content creation tool

Sales Tools

Below are some of the Sales tools,

  • Meetings app
  • Documents tool
  • Invoicing software
  • Email management tool
  • Inventory and order management software

Apart from these differences, there are also some similarities between Sales and Marketing. For example, they both serve the same cause which is to attract people towards their company. Both Sales and Marketing are used to create the Company’s revenue. Marketing promotes the company on a big scale while sales promote it on a small scale but the purpose and causes are the same.

Conclusion:

So, these were some of the major differences between Sales and marketing.

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Difference between Sales and Marketing
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Difference between Sales and Marketing
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Difference between Sales and Marketing. Despite being two separate entities, these two terms share a common goal . Details on Logicalbaat.com
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