Sales and marketing have some sort of siblings’ rivalry with each other. However, if a company wants to build a strong image of it before the masses, then both sales and marketing can be used effectively to gain that purpose. Both sales and marketing work in an organization for its well-being.
In this article, the team LogicalBaat has rounded up some major differences between sales and marketing. One must need to understand completely how these two terms can benefit one in his business.
Despite being two separate entities, these two terms share a common goal which is to attract people towards their company. So, let’s demystify some of the major differences between sales and marketing.
Sales is about one-to-one and refers to the activities that are beneficial for the selling of the goods.
Marketing is about one-to-many. It is all about attracting people towards the goods and services that are being sold. Different marketing departments are often seen running campaigns in order to attract people towards their products or services. Moreover, marketing is the modern way of selling goods.
Marketing VS Sales
Sales and marketing are two different entities with different mandates. Below is the table of differences between sales and marketing,
|Marketing is about one-to-many||Sales is about one-to-one|
|Marketing focuses on a large group of people||Sales focuses on a smaller group of people|
|Marketing is about telling stories to many people||Sales is about stories regarding the company coming true|
|Marketing deals with big data||Sales deals with small data|
|Marketing doesn’t promote special prices or discounts, rather it promotes special offers||Sales promote special offers and discounts to the customers|
|Marketing looks for the markets or bigger platforms||Sales search for the individuals|
|Marketing takes care of the company’s reputation||Sales focuses on making relationships with the customers|
Different Strategies of Marketing and Sales
Both Sales and Marketing use different strategies to achieve their purposes.
In marketing, we can see the following strategies,
- Internet Marketing
- Blog Marketing
- Search Engine Optimization
- Social Media Marketing
- Print Marketing
- Video Marketing
Sales strategies / Sales Methodologies
Some of the very common sales strategies are as follows,
- Solution Selling
- SPIN Selling
- Conceptual Selling
- Inbound Selling
- SNAP Selling
In the world of Sales and Marketing, different tools are being used. These tools are as follows.
Below are some of the marketing tools,
- Conversion Rate Optimization (CRO)
- Search engine optimization (SEO) tool
- Project management tool
- Data reporting software
- Content creation tool
Below are some of the Sales tools,
- Meetings app
- Documents tool
- Invoicing software
- Email management tool
- Inventory and order management software
Apart from these differences, there are also some similarities between Sales and Marketing. For example, they both serve the same cause which is to attract people towards their company. Both Sales and Marketing are used to create the Company’s revenue. Marketing promotes the company on a big scale while sales promote it on a small scale but the purpose and causes are the same.
So, these were some of the major differences between Sales and marketing.