The novel coronvirus has badly affected more than 200 countries across the world. People have been advised to stay home and there is a complete lockdown in many of the countries.
Amid all this, the Lux Style Awards that happened every year has been now cancelled to ensure the safety of the indivuduals.
According o a press release, Lux Style Awards is reported to be cancelled by the authorities.
It is also reported that the funds that have been gathered for the show will be redirected to Akhuwat Foundation that is working to help those who are in financial need amid this outbreak.
The Beauty and Personal Care Director of Unilever Pakistan, Asima Haq stated that,
“The LUX Style Awards were conceived 19 years ago, to reward and promote Pakistan’s entertainment and fashion industry. Over the years, thousands of people have supported and worked on making it the most coveted award ceremony of Pakistan. Today, in these tough times, we want to support the members of these industries, whose lives and jobs have been affected by the pandemic.”
The Chairman of Unilever Pakistan, Amir Paracha also mentioned that,
“The LUX Style Awards have always stood as one the most esteemed platforms to recognize and celebrate the best in Pakistan’s Entertainment & Fashion Industry. We recognize the impact of this postponement and urge everyone to stay together in strength and spirit.”