Mahira Khan Joins Sparx Smartphone’s Distinguished Lineup of Brand Ambassadors
Sparx Smartphone, backed by Deploy Group, a leading force in mobile technology innovation, is delighted to introduce the acclaimed actress Mahira Khan as the fresh face for its flagship series, the Sparx Edge. Recognized as Pakistan’s foremost female celebrity, Mahira’s collaboration with Sparx signifies a major milestone in the brand’s ongoing effort to transform the smartphone landscape.
Mahira Khan Joins the Stellar Roster of Sparx Ambassadors:
In her role as the ambassador for the Sparx Edge series, Mahira Khan joins the ranks of Maya Ali, Wahaj Ali, and Shehryar Munawar, all pivotal in representing Sparx’s diverse range of smartphones. Mahira’s inclusion in this star-studded lineup aligns seamlessly with Sparx’s brand philosophy, “Shine with Sparx,” epitomizing excellence and allure.
The Edge Series: A Technological Game-Changer:
The Sparx Edge series, comprising Edge 20, Edge20 Pro, and Edge X, lives up to its tagline “Change the Game.” These devices challenge the conventional balance of features and price, offering top-tier specifications at an affordable price point. Key features include a 108 MP primary camera, a 32MP selfie camera, a 65W fast charging capability (charging 80% in under 40 minutes), and a 6.67-inch Full HD+ AMOLED 3D curved display with an in-display fingerprint sensor.
Mahira Khan, Brand Ambassador for Sparx Smartphone:
“I am thrilled to be part of the Sparx family and endorse the Edge series. Sparx’s commitment to making high-end technology accessible to everyone is truly inspiring. Together, we will ‘Change the Game’ and ‘Shine with Sparx,’ making advanced technology within reach for all.”
Mr. Asif Khan, Chairman, Deploy Group:
“Having Mahira Khan, an embodiment of elegance and success, on board for the Edge series serves as a confirmation of our vision. Sparx is synonymous with innovation, quality, and affordability, and Mahira’s charm impeccably reflects these core values.”
Mr. Zeeshan Qureshi, CEO, Deploy Group:
“Mahira’s involvement with the Edge series heralds a new era for Sparx. Her influence and widespread popularity will unquestionably elevate our brand’s visibility and attractiveness, aligning seamlessly with our fundamental message of excellence and accessibility.”
Mr. Naveed Rangeela, Managing Director, Deploy Group:
“The introduction of the Edge series featuring Mahira Khan goes beyond simply unveiling a product; it signifies the establishment of a new benchmark in the smartphone industry. We firmly believe that this partnership will inaugurate a fresh chapter in our pursuit of technological excellence.”
Anticipating a Grand Campaign:
A comprehensive campaign featuring Mahira Khan is set to kick off at the end of January 2024, coinciding with the market availability of the Edge series. This campaign is poised to have a significant impact, showcasing the perfect amalgamation of star power and technological innovation.
About Sparx Smartphone:
Sparx Smartphone, a brand under the ownership of Deploy Group, leads the charge in bringing cutting-edge mobile technology to the masses. Embracing a philosophy of affordability and excellence, Sparx continually redefines the smartphone experience for consumers worldwide.