itel Unveils S25 Series, with Yumna Zaidi as the Brand Ambassador
Global leader in affordable smart technology, itel Pakistan, has launched the company’s flagship smartphone-the itel S25 Ultra-from its headquarters in Karachi in an exclusive event. The evening, attended by media representatives, influencers, distributors, and channel partners, also welcomed the brand ambassador of itel Pakistan, Yumna Zaidi, for a glamorous night.
The event further showcased new S25 Series, like the S25 Ultra and S25, priced at PKR 44,999 and PKR 29,999, respectively. Combining advanced features with affordability, the series will stand tall in the mid-range market.
Itel S25 Ultra stands as the benchmark for strength and functionality of mid-range smartphones. A 6.78 inches curved AMOLED screen with 120Hz refresh rate and 1400-nit peak brightness is covered by Corning Gorilla Glass 7i. It resists the everyday accidents it faces in its drop-proof and spill-resistant design. There’s a 100-day free screen replacement warranty so that it can ensure complete peace of mind for its users.
With the rugged design, the S25 Ultra also offers great performance through a UNISOC T620 octa-core processor, 16GB RAM (8GB + 8GB), and 256GB expandable storage for smooth multitasking and plenty of space. This device is designed to remain fluency up to 48 months and assure long-lasting performance. Its 50MP triple-camera system and 32MP front camera are more than a match for capturing any form of photography or videography that content creators and photography enthusiasts require. On the other hand, the S25 with a 6.78-inch AMOLED display, In-Display Fingerprint Scanner, up to 12GB RAM (6GB + 6GB memory fusion), 128GB internal storage, and 5000mAh battery with 18W PowerCharge is sure to perform satisfactorily at a not-so-heavy price.
“Pakistan is a key market for itel, and the S25 Ultra represents our vision to deliver advanced, durable, and affordable smartphones,” said Mr. Veeki Chen, CEO of itel Pakistan. “As we approach 2025, we remain focused on providing innovative and affordable technology, ensuring everyone can enjoy reliable and stylish smartphones.”
The event also witnessed the announcement of Yumna Zaidi as the official brand ambassador for itel Pakistan. Being a popular personality in Pakistan’s entertainment industry, the collaboration between Yumna and itel showcases how the brand connects with its audience. To commemorate the association, Yumna signed limited edition S25 Ultra devices that will be gifted to some of itel’s most loyal fans as a gesture of gratitude for their loyalty.
With prices that deliver value for the money, the itel S25 Series is set to redefine the smartphone experience of local consumers, as these become available at leading retail stores across Pakistan.
About itel
Founded more than 15 years ago, itel is the brand that gained its trust by being in affordable smart and lifestyle products. The company targets to democratize technology by selling consumer electronics for people who otherwise were unaffordable and not available for them. Spanning in more than 70 emerging markets, its product ranges include smartphones, accessories, home appliances, and lifestyle products. In 2023, itel became the No. 1 global smartphone brand under $75 and No. 1 feature phone brand.
