TECNO Mobile Pakistan, the leading smartphone brand in the country, has officially enlisted Brand Spectrum as its public relations partner. This strategic alliance underscores TECNO Mobile Pakistan’s dedication to innovation and effective brand communication within the dynamic landscape of the country’s mobile technology industry.
Established in 2017, Brand Spectrum has rapidly positioned itself in the industry, promoting numerous prominent Pakistani brands and devising impactful communication strategies. Recently, the agency, helmed by CEO Anwar Kabir, received two prestigious Gold Dragons—the Dragon of Asia and Dragon of Pakistan—at the 2023 Dragon of Asia Awards for excellence in experiential marketing, held in Kuala Lumpur, Malaysia.
As part of its collaboration with TECNO Mobile Pakistan, Brand Spectrum will collaborate closely with the senior leadership of the mobile technology company. The focus will be on enhancing brand awareness by reaching a broader audience, precisely targeting TECNO’s communications to the appropriate demographics, and fostering interactions with industry experts. This approach aims to cultivate valuable relationships and open doors to further collaborative opportunities and growth.
“We anticipate achieving new milestones with Brand Spectrum in this partnership. TECNO Mobile is cognizant of the numerous opportunities in Pakistan to develop innovative mobile phone solutions for enhancing user experiences. This is just the beginning!” expressed Ali Raza, Head of Marketing at TECNO Mobile Pakistan.
TECNO Mobile Pakistan stands to gain substantially from Brand Spectrum, which operates with a unique blend of brand communication strategies, digital and influencer marketing, strategic public relations, experiential marketing, and content creation. The agency aims to position TECNO Mobile Pakistan as the primary influencer contributing to crucial discussions on the current trends shaping the industry.
“This collaboration with TECNO Mobile Pakistan signifies a significant milestone for Brand Spectrum. We are enthusiastic and will leverage our expertise to create impactful image-building campaigns that resonate with audiences and support its mission to empower lives through technology,” stated Anwar Kabir, CEO of Brand Spectrum.